Strategies

Nature intended. Community reimagined.

Stretching along the shores of the Nottawasaga River, River's Edge brings together nature, neighbourhood, and new beginnings. Surrounded by trails, water, and fresh air - yet minutes from schools, sports clubs, and major amenities - this master-planned community offers a rare kind of lifestyle flexibility.

Wasaga Beach, Ontario

A master-planned community of Towns and Detached Homes.

Marketing Objective

To revitalize River's Edge as Wasaga Beach's next major family-oriented destination - reflecting the area's natural beauty while supporting its transformation into a vibrant, four-season community. By leaning into nearby schools, trails, beaches, and big-city convenience, our launch strategy successfully captured buyers across life stages and helped sell out the first release in record time.

Marketing Plan

Brand & Strategy | Website | Digital Marketing | Social Media | Print Collateral | Signage | Sales Centre

The Brand

Brochure

Website

Digital Marketing

Sales Centre