David’s career spans 25+ years of shaping consumer experiences, brand stories, and innovative solutions. Equal parts strategist and problem-solver, he has built a reputation for championing smart processes, unique strategies, and measurable results that moves the needle. David drives progress, rigour, and a people-first approach to every partnership.

Humour and creativity go hand in hand for Bert, think Bob Ross meets brand strategy. With more than 25 years in design, he’s helped some of the country’s leading developers and builders turn ideas into award-winning creative. Recognized by CHBA, BILD, and more, Bert brings imagination, insight, and a happy-little-trees energy to every project, proving that the best ideas grow where art and strategy meet.

A marketing veteran with over 15 years of experience in agency management, client services, and PR, Catalina brings structure and strategy to every project she touches. Since joining COOLAID in 2020, she has led launches from Niagara Falls to Fenelon Falls and everywhere in between. A super-organized strategist who loves spreadsheets and critical paths almost as much as her cats, Catalina is also a world traveller, karaoke champion, and the team's go-to for getting things done.

With over a decade of marketing experience, AnDrea brings strategy and spark to every campaign. Known for turning big ideas into measurable results, she blends creativity with precision and a passion for meaningful impact. The capital D in her name isn’t a typo, it’s a trademark. When she isn’t leading client strategies, she’s experimenting in the kitchen or spending time with her two little ones.

Jennifer is the bridge between big ideas and seamless execution. With almost two decades of experience in marketing and account leadership – both agency and client side - she turns strategy into results and collaboration into long-term partnerships. Known for her ability to balance creativity with business insight, Jennifer brings structure, clarity, and humour to everything she does. When she is not in the office, she is planning her next trip, spending time with her children, or working on the next home renovation project.

With over 15 years of design experience, Carreras brings ideas to life with precision, personality, and flair. From brand identities to campaigns, his work balances creativity with strategy, turning everyday concepts into standout visuals. Known for his calm under pressure and sharp instincts, Carreras makes every project look effortless, even when it’s anything but.

Equal parts strategist and storyteller, Maha brings ideas to life through bold, results-driven campaigns. With a passion for all things digital, she finds creative ways to connect brands with their audiences and stays ahead of every trend. When she isn’t diving into data or crafting the next big campaign, she’s exploring new destinations or discovering her next favourite restaurant.